About Patti
Innovation doesn’t speak for itself. That’s where I come in.
I founded PLD in 2008, mid-recession, and it taught me to be endlessly creative, resilient, and adaptable. I’m driven by one question: “How can I make this better?” That internal question has become my mindset that guides everything I do.
With an MBA, a BS degree in graphic design, and a patent in UI/UX, I bring 30+ years of creative leadership and visual storytelling to the table.
My superpower is helping technical companies clarify their value and capture attention—without sounding like they’re trying too hard. I design visuals that convert, write messaging that lands, and craft brand stories that grow revenue. My clients tell me I'm very good at what I do and as a result, I exist purely on referrals.
I work solo, intentionally. That means no agency layers, no handoffs. Just direct executive collaboration, sharp strategy, and the kind of deep, intellectual creative thinking that moves the needle.
I'm in a constant upgrade loop—building AI fluency each week to automate the mundane, amplify the creative, and move faster with purpose. It's part tech, part curious tenacity, and entirely a new way of working and living with balance.
With my two kids grown and the nest officially empty, I'm not slowing down—I'm just getting started. This new chapter gives me the freedom to cherry-pick projects that light me up. I fuel my creativity with movement, travel, outdoors, and most certainly, espresso and chocolate.
In the wake of the pandemic, my personal revelations became daily practice:
- Family comes first—there’s no substitute for their love and care.
- Self-care fuels creativity—well-being fuels fast and vivid ideas
- Live everyday with adventure—because this life is a gift.
We spend the sunny side of the year living on a boat in Napa Valley, where I ski and paddle board. When the weather cools, we roll through the states in our RV, biking and skiing wherever the road takes us. I’m living my dream—fully and gratefully.