About Patti
Innovation doesn’t speak for itself. That’s where I come in.
I didn’t start Patti Lorin Design to compete. I started it to create. After getting spit out of a Silicon Valley startup with a fear-driven culture, I realized resilience isn’t just surviving—it’s seeing what others can’t. I saw a world where technical brilliance was lost in translation. So I built a business to fix it.
Since founding PLD in 2008, I’ve brought 30+ years of creative leadership, visual storytelling, patented and award-winning UI/UX to the table. My guiding question: “How can I make this better?” shapes everything I do.
My superpower is packaging your innovation as a market-of-one buyers can’t ignore. I design visuals that convert, write messaging that lands and craft brand stories that grow revenue. My business runs purely on referrals because my clients say I deliver.
I work solo, intentionally. No agency layers. No handoffs. Just direct executive collaboration, sharp strategy, and deep creative thinking that moves the needle.
I’m in a constant, personal upgrade loop—building AI fluency to automate the mundane, amplify the creative, and move faster with purpose. It’s part tech, part curious tenacity, and entirely a new way of working.
With my nest officially empty, I’m not slowing down—I’m just getting started. I cherry-pick projects that light me up, fueled by movement, travel, espresso and chocolate.
Summers are spent on a boat in Napa Valley, winters, in an RV chasing adventure. This life is my dream—fully and gratefully lived.