About Patti

I launched PLD agency in 2008 just as the big recession hit, and it taught me invaluable lessons to be creative, resilient and adaptable. I'm incessantly driven by my internal question, "how can I make this better?" This motivates me to lean in, solve problems and dissolve obstacles.

I hold a MBA, a bachelors in graphic design and a patent for a UI/UX design. I have over 25 years professional experience in creative leadership and thrive on storytelling and collaboration. I repeatedly deliver results and am good at what I do.

View my full resume here: https://www.linkedin.com/in/pattilorin/

My two children are grown, my nest is empty and it's too early to retire. This enables me and Mike to focus on the types of work that really light us up while ensuring we make time to play together in the mountains and on the water. I fuel my creativity with espresso and 72% chocolate.

Emerging from the pandemic, my revelations have become my practice:

Family first, as there is no substitute for their love and care.
When I take care of myself, my creativity is vibrant and abundant.
Live everyday with adventure! We live the sunny side of the year on a boat in Napa Valley where I like to paddle board or waterski before my morning client video meetings. (Ignore my wet hair.)