Services offering
1. Clarity Sprint (2 weeks)
From dense to deal-ready messaging.
A rapid, high-impact engagement to transform your technical complexity into a sales-ready narrative.
Outcome: Your product’s story, simplified and weaponized for decision-making.
Deliverables:
- A 3-5 page messaging guide (core narrative, key messaging pillars, buyer personas)
- Website copy for 2-3 key pages (e.g., homepage, product page, about page)
- A pitch deck template with 10-12 slides, designed to close deals
1. Visual "A-ha" (1 week)
1–3 signature slides that sales actually uses.
A lightning-fast process to distill your most complex ideas into visuals that sell.
Outcome: Clarity in a simple visual sequence, designed to make your buyers say, “Ah, I get it now.”
Deliverables:
- 1-3 custom data visualizations (e.g., ecosystem diagrams, process flows, etc.)
- A short “explainer” document to accompany the visuals
- Optional: A 30-minute walkthrough session to align on how to use the visuals effectively
3. Category Catalyst (4-6 weeks)
Frame-Name-Claim your market.
A deep-dive engagement to position your product as the leader of a new market.
Outcome: A clear category POV that reframes the problem, names your solution’s space, and aligns your product, story, and business model to dominate your market.
Deliverables:
- A 5-7 page category blueprint (problem definition, category name, POV, and market positioning)
- Design + development of critical sales tools: pitch deck, "a-ha" visuals and website.
- A category launch strategy (key messaging, target audience, go-to-market plan and lighting strike event plan)
- A 60-minute strategy session to align on next steps and execution
PLD Test drive (48 hrs)
Clarity in 48 hours. Confidence for the long haul.
Not sure if you’re leading your category—or blending in?
Find out in 48 hours with a $3,000 Clarity Engineering Test Drive.
Deliverables:
- Clarity Scorecard: 1-page assessment of your online presence, messaging and positioning
- One high-impact recommendation that reframes your direction or validates your current path
- 30-Minute Debrief Call
Risk-free. If you love the outcome (and you will), the cost goes toward a larger engagement: Clarity Sprint, Visual Aha, or Category Catalyst.