Before / After
BEFORE: Their messaging was buried in clutter. The sales team struggled to explain their product's value to engineers in a way that was urgent or made them care, leading to stalled deals and market indifference.
AFTER: I did a deep dive into their content archives and surfaced with this impactful design—so effective, they brought me on to overhaul the entire site and all their sales tools.
Tipping Point
This graph became NETINT’s hero graphic. Distilled from an archived 6-page white paper, I turned complexity into clarity—accelerating sales and sparking customer “a-ha” comprehension.
That year, sales cycle duration decreased and annual revenue increased 200%.
Pivot on Unspoken Truths
Their largest users wouldn’t let them name drop, so we let results do the talking. We curated the 2025 strategy "The VPU Ecosystem" to showcase partners with live deployments. This gave NETINT credible social proof without violating NDAs.
Between spring NAB and fall IBC, momentum doubled.
Smart Sales Tools
The Flip Book keeps conversations human—sales team can turn to the right visual without breaking eye contact. Spiral-bound with bottom tabs, it carries one of every brochure for quick, natural pivots to the right visual when the conversation tangents.