Today, small businesses are essential to our economy and with the explosion of social media, every single person has an opportunity and a platform to be seen and heard. When we take those two entities and stoke it with the fire of a determined teen and an experienced creative marketer, we have everything we need to pitch up a big idea and make some money. I want young adults to realize they can build a business and achieve anything they put their minds towards. I want to enable teens to become influencers of their own brands!
Are you a parent or educator who knows a motivated teen with a business idea that's deserving of an opportunity to be mentored? Please fill out the contact form below.
Teens come with the idea and I provide them structure to make it happen. Together we research the market and their competition before we make business decisions and compile a product launch plan.
I'll create all the assets needed for launch: logo, website, photo shoot, printed product packaging, business cards, exhibit displays, signage, sales tools, etc....whatever it takes to execute our plan.
Monthly, we review your web traffic, improve operational processes, discuss finances, brainstorm seasonal marketing ideas and build a social presence to engage frequently and meaningfully with customers.
In 2022, two East Bay teen girls launched a gourmet cakery right out of their home kitchens. The girls are involved in school, sports and clubs and still found time to launch a side hustle. Their brand story is so genuine and endearing, their customers were understanding when they had to decline holiday cake orders to preserve their study time for finals. I invite you to read their story on their site.
We launched a Family & Friends Fundraiser to help generate cash to cover startup costs. The girls rewarded their top donors with branded aprons and cake samples. They raised over $1,000. Mmm, happy donors.
I shot their photoshoot which provided the visual assets needed for their website and social media. The girls wrote their menu and we defined the online sales process. They received +2,300 visitors to their website the first month and average 800 hits monthly!
I host regular video calls to question what's working & what isn't? We update financials and review the calendar. It's really important I ask if they're having fun doing this, especially when a little hobby scales larger. I want it to be enjoyable, not a source of stress.
Launching a business is like planting a garden, it requires constant tending to ensure the plants grow and it yields a harvest. If we forget to water or let the weeds over run our plants, our garden will die. Likewise, my expectation is that we meet monthly and ensure business is happening: orders are coming in, expenses are being paid, inventory is on hand, social media monthly specials are being announced, etc. I check in to ensure their health and well-being is in tact. Early on, we talk about the need to be durable, flexible and proactive.
Expectations – This is a hands-on learning experience in real-time. Based on the direction you want to take your business, I will assign tasks (homework) and deadlines in order to help you bring your product to market. I will build the sales tools you need and know that some incur costs (such as securing a domain address and hosting a website, packaging materials and printing costs) and those expenses will be your responsibility to cover. Don't fret, we can do some fund raising with family and friends to help offset your initial startup costs.
Compensation – My motivation for providing this service truly comes from my heart, I find it so rewarding to inspire teens to create and think on their own. However, people don't value the things they get for free. The cost of my services to bring a product to launch is approximately $7,500 and over the course of the year, my time equates to $10,000. I'm not asking for repayment, instead I request 10% stake in their first year sales or the equivalent exchange of products or services (will work for cake!)
I look forward to my next teen small business.
Feel free to forward this information to any others that you believe would be a deserving candidate for my mentoring program.